The Brand

GOYO Brand`s customers are people who appreciate true luxury, comfort and style. People who want to know where the products come from and who made them. People who care for others and care for nature. People who want to stay warm and carry on.

Cashmere is the centerpiece fabric of GOYO. It is a beautiful natural fiber, soft, warm and resilient. To survive the harsh winters on high plateaus of Mongolia, goats grow delicate fleece underneath their hair. Longer and colder the winter, the better and longer cashmere grows.

.In our designs we strive to combine the spirit of this luxurious fiber with the unexplored opportunities for cashmere to be at the cutting edge of fashion design and style. We aspire to redefine the traditional use of cashmere by creating exquisite fashionable seasonal collections.

Cashmere clothing brings comfort, delicacy, and sereneness to its owner. A goat produces barely a third of the cashmere needed to knit just one pullover and, thus, the rarity and preciousness of this fiber known also as “soft gold”.  

The word “GOYO” means an “object of beauty” in Mongolian and it is an item that you beautify yourself with. It is also a name of a resilient juicy tree that grows in the dry soil of Gobi. Because of its ability to survive the harsh climate of desert as well as its importance in the desert`s ecological regulation it is also known as the “Magical Plant”. We strive to showcase the meaning of our brand`s name by producing luxurious fashionable designs and by being aware of the environmental sustainability during our production processes.